Yahoo's social control panel

One of the key dynamics that is re-shaping the Web these days is "social" – social networks, social graph, social bookmarking, social news, social gaming. A rapidly growing segment of Web users is making connections, discovering new things based on feeds, and staying on top of relationships using a variety of social destinations and services.

Yahoo! Profiles available in beta to all of Yahoo users around the world, Yahoo! Profiles is a centralized control panel that lets you manage your identity, activities, interests, and connections across Yahoo! — and eventually the entire Web. The new profile is a key element of Yahoo! Open Strategy, rewiring Yahoo! to make it more open and social.

If you're on Yahoo! Messenger 9.0, you're already seeing Yahoo! Buzz, Mybloglog, and Twitter updates as part of your friends' status messages. Soon you'll see social capabilities added elsewhere across Yahoo!, beginning with places where you start your day.

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